| Title: | Basic marketing:a managerial approach |
| Authors: | McCarthy, E.Jerome ; Perreault, William D. ; , |
| Material Type: | printed text |
| Edition statement: | 9th ed. |
| Publisher: | New Delhi : Universal Book Stall, 1987 |
| ISBN (or other code): | 81-85274-07-x |
| Size: | 735p. |
| Languages: | English |
| Keywords: | Economics fundamentals ; Planning ; Market segmentation ; Management |
Copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 4501 | 658.8 MCC-b 1987 | Books | CDC Library | General Books | Available |