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Abstract:
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This comprehensive book aims to provide readers with a thorough understanding of social psychology, covering essential concepts, methods, and facts in an accessible manner. Organized into 17 chapters, it addresses topics such as self and identity, social cognition, attitudes, stereotyping, group behavior, and applications of social psychology, with a focus on recent Indian research.
Designed for undergraduate and postgraduate students in social psychology and sociology/social work, the text includes learning objectives, key terms, summaries, and review questions in each chapter. It emphasizes clarity, avoiding technical jargon, and features objective-type questions at the end for assessment. The new edition clarifies concepts, adds additional questions, and includes new figures for enhanced understanding. A glossary is also provided for quick reference.
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